German News

1. “We are experiencing a new vision of tourism”

   ITB Berlin News spoke with ENIT CEO Ivana Jelinic in an exclusive interview about how Italy is adapting to travellers’ new expectations Ivana Jelinic discussed the steps being taken by the tourism agency to strengthen the country’s digital communication and highlighted Italy’s commitment to sustainability in 2024. Did the 2023 tourist season in Italy meet …

2. Italy unveils diverse regional attractions at ITB Berlin 2024

   Europe is Italy’s largest tourism source market. In 2022, Italy recorded 37 million European visitors of a total of 55.09 million international visitors—a market share of 67,3%. In 2023, Italy’s international visitor arrivals reached 62.8 million although details on the European share have not been yet communicated. Italy is more popular than ever among Europeans …

3. Italy showcases enhanced nature tourism offer at ITB Berlin 2024

   As ENIT CEO Ivana Jelinic highlighted in her exclusive interview with ITB Berlin News yesterday, nature is playing an increasingly important role in Italy’s tourism offering, as more visitors opt for slow tourism activities and sustainable experiences. Climate change and new travel patterns following COVID have translated into more interest in activities linked to nature. …

4. Italian cycling tourism in the spotlight at ITB Berlin 2024

   At ITB Berlin 2024, several Italian regions are promoting their cycling trails to the trade as the country increases investment in this sector. Back in 2022, as part of Italy’s National Plan of Recovery and Resilience, the country announced it would invest €400 million up until 2026 to construct an additional 1,235 km of cycling …

5. Liguria and Lombardy at ITB Berlin 2024

   Visitors to Lombardy and Liguria in Italy have a wealth of UNESCO World Heritage Sites to choose from, in addition to a range of unique natural sites from Lake Como to the Ligurian coast. Lombardy: Stylish beauty in Northern Italy Lombardy is the Italian region with the highest number of UNESCO World Heritage Sites. It …